When marketing and promoting a new website, your choice of domain has always been a x-factor that can make or break a good progressive idea. There are many companies moving toward what we are calling web 2.0 domain names. These are made up words that are often pronounceable but not dictionary related. This creative business naming trend has been born from the necessity to come up with something memorable and brandable for a business without breaking the bank on a generic domain. This leaves much more for marketing in your startup business budget when you can get a domain for $7 instead of $7,000. But brand and budget aren’t the only factors in naming the next ebay.
Another factor that makes short domains a great option for business and end users is the human brain. If you are planning having humans visit your website, there seems to be a memorability factor involved with domains that are akin to phone numbers. People just can’t remember too many characters or numbers in a row. Many of us talk of the unlocked powers of the human brain. Then endless abyss of storage, the great power that lies within. Well we haven’t unlocked anything yet, and the trend in people meeting their maker in Darwin Award fashion doesn’t seem to be waning anytime soon.
So it seems to be about 6-7 characters at most are memorable to the human brain but 4-5 are very easily recalled when testing peoples memory. 10 digits are often found to be too much for the average grey matter. This bodes very well for the four character domain niche. It is established that the memorability and brandability factors are huge concerns for end users when developing websites and the most easily memorable names, in any combination of letters, seem to be 2-5 characters long. Since the 4 letter domain rush and subsequent sellout, many people have been speculating on the market and viability of investing in these types of domains. I personally have liked 4 letter domains and there symmetry for brands for along time. I just started looking deeper at them when the eventual sell out was coming to a close. I still consider this a great time to buy LLLL.com’s as people are selling them at reasonable prices but I have seen some of the median prices increase since the slowdown of the .asia land rush. So I feel the market will go up from here and eventually land at something like below at the end of 2008.
Low end anti-premium 70-100
Midrange double and triple premium 100-400
Triple premium pronounceable 400-2000
Quad premium pronounceable 2000-20,000
This is just my prediction but we have seen many of the prices above realized already. One arguing point here is that people actually do believe in the quality of letters as a gauge. I do think there is something to letter quality but I am not a subscriber to the end. If puzt.com or iwcn.com can sell for 1,200 then letter quality is only a gauge for re-sellers which is next to meaningless for my example. In the end and like always, be smart, buy low, and don’t wager what you don’t have.
This is a pretty good deal for a really great brandable and very developed domain name. Quit.org sold on ebay for only 16,200. Then name was bought by 
